Deployment of a single process and CRM for different geographic markets

Karos is a fast-growing company operating in France, Germany and Spain. The sales organization was based on several distinct HubSpot instances per country, generating data silos, heterogeneity of business practices, and international management difficulties.

"Je suis très satisfait du travail réalisé par Kano, la vision claire tout au long de la mission nous as permis d’être rassuré sur le résultat attendu. J’ai été agréablement surpris par la rapidité d’exécution de la mission et le travail collaboratif en bonne intelligence avec nos équipes. "

Antoine Pennou

Directeur, Karos Entreprise

Saas carpooling

Sector

paris

Location

50 - 100

Employees

Consultant (s)

1 month

Duration of the mission

Our impact in figures

3

Hubspot one ified in 1

20,000

migrated and associated records

15

people trained and operational on the new sales process

background

Karos had several independent HubSpot instances (France, Germany, Spain), each with its own data structures, business processes, and operational practices. This organization limited global visibility, complicated international management and hampered the scalability of the business model. The mission focused on the centralization of CRM environments around a main body, with a scope covering audit, the design of the target model, the design of the target model, data migration and team support. Key contacts included Sales, Ops teams and country representatives. The mission took place mostly in remote mode, with international coordination.

Solutions provided

Key deliverables

CRM audit report and multi-hub variance grid.
Unified target model (data model, pipelines, properties).
Migration plan and recovery documentation.
Training materials and user FAQs.

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Our actions in detail

Audit of the HubSpot France instance and benchmark of the Germany and Spain instances.
Conducting multi-country interviews and analyzing existing CRM structures, processes and data models.
Definition of a unified target model (data and process).
Data cleaning (deduplication of contacts and companies, rationalization of properties).
Harmonization of commercial pipelines and Sales practices (playbook, qualification criteria).
Migration and centralization of German and Spanish data in a single HubSpot instance.
Implementation of dashboards and international commercial reports.
User training and post-go-live support.

Results

The mission helped unify HubSpot environments and harmonize business practices internationally. Teams now have a centralized CRM base that is more readable and documented, facilitating global management, collaboration between countries and the preparation of future Marketing and Service activations.

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